Original Soul Vegetarian (Soul Veg), a south side institution nestled on the edge of the Chatham community has given birth to a child and its name is Vegan Now who lives in the West Loop. In 1983, Prince Asiel Ben Israel and members of the Nation of Israel, moved by their passion for health, wellness and long life created a plant-based, “soul” food restaurant that today, is enjoyed by people of all walks of life.
“If we serve good food with quality service, we are always going to be here,” said Prince Asiel, who is passionate about serving people food that will help them live healthy, active lives. “That’s why we adopted the theme, your food is your medicine.”
Today, recognized worldwide, Soul Vegetarian restaurants have an established reputation for providing the best tasting plant-based cuisine for the vegetarians and non-vegetarians alike. Enter Vegan Now, an extension of Original Soul Vegetarian brand and taste.
Located in the Chicago French Market at 131 N. Clinton St. Vegan Now offers some of Sol Veg’s signature items such as vegan BBQ jerk wings, sesame teriyaki tofu and quinoa pilaf.
The new logo (see below) for the new space represents the continued growth and expansion of the wellness and longevity lifestyle and is being orchestrated by Asiel’s children: Arel Ben Israel, COO and Lori Seay, CEO of Soul Veg.
“A lot of thought was put into that name (Vegan Now),” said Arel Ben Israel. “The whole ‘now’ came from the immediate, in the present, meaning right this second. Somethings in life you can wait on and you can say, ‘I’ll do tomorrow,’ but (eating healthy) is one of the things if you don’t do it today, tomorrow may not exist.”
Soul Veg have won the PETA Award for Catering, a Zagat Award for Food & Service, and were even named as the City’s Best Healthy Dining Restaurant by the AOL City Guide, Chicago.