My name is Toure Muhammad, Managing Director of Bean Soup Media, a digital marketing agency. I leverage my 30 years of food marketing experience to help restaurants fill empty seats by building a VIP list of loyal customers that we can market to, and re-market to anytime we want to generate more business.

My journey in the food service industry began in high school at McDonald’s Corporation. From there, my career evolved through roles at Red Lobster, Olive Garden, and Ruby Tuesday in Atlanta during college. Demonstrating entrepreneurial spirit, I sold bean pies, fish, eggs, and fruit bags door-to-door and on street corners. This hands-on experience ignited my passion for the restaurant industry and provided me with a deep understanding of its nuances.

With a diverse background in restaurant marketing—including email and text message marketing, social media marketing, management and content creation, flyers, websites, events, and publicity—I have honed my expertise to help restaurants thrive in today’s competitive landscape. My journey from entry-level positions to seasoned marketer exemplifies my dedication and capability to elevate restaurant brands through innovative marketing strategies.

In addition to my marketing expertise, I am a seasoned journalist with over 30 years of experience, skillfully navigating the shift from print to digital platforms. As the founder of Black Chicago Eats and Bean Soup Media Digital Advertising agency, I have played a pivotal role in promoting a wide range of dining establishments. My work enhances their visibility and customer engagement through diverse media channels, including print, radio, television, vlogs, blogs, podcasts, and social media.

Storytelling is at the heart of what I do. It’s not just about promoting a restaurant; it’s about crafting a narrative that resonates with customers and builds lasting connections. A powerful story can transform a dining experience into a cherished memory, turning first-time visitors into loyal patrons. However, to effectively tell these stories, restaurants need a robust communication system. This system ensures that the story reaches the right audience at the right time through the right channels, creating a seamless and engaging customer journey.

For more than two decades, I have dedicated my career to advancing restaurant marketing and crafting stories that inspire and connect communities. My strategic approach and profound commitment have significantly contributed to the growth and success of numerous businesses within the culinary industry. Let me help you tell your story and build a loyal customer base that keeps coming back.

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